PROJECT TITLE :
Rebranding The Rick
& Susan Sontag Center
for Collaborative
Creativity
Portraits Of Obama: Media, Fidelity, and the 44th President
Using Obama as a prism, this essay examines the culture of American mass media, examining the fidelity of news content amongst the ever-growing, ever-fragmenting, modern media landscape. It investigates the audience’s active engagement in the construction of their relationship to reality, the flawed nature of newsmakers and their perceptions of the world, and offers an alternative narrative approach to the construction of the self.
Rebranding The Rick & Susan Sontag Center
for Collaborative
Creativity
PROJECT SUMMARY :
One aspect of my role as the Director of Design and Creativity at the Hive is brand development and creative direction. When I arrived, the Hive was finally beginning to spread its wings. More and more eyes were trained on us as a center both locally and nationally. There was a need to expand the brand beyond the logo and logo type that’d been created for it early in its inception.
Living among a consortium of five colleges, with five presidents, and five cultures, the Hive seeks to be a welcoming place of play and creativity, in addition to upholding principles of academic rigor and innovation. The new brand attempts to project itself as a place where these things happen, while also incorporating the layers of color and diverse voices of The Claremont Colleges.
PROJECT TYPE :
Orientation: Visual Design + Direction
Project type: Branding
Output: Digital + Print
WEBSITE :
A NEW FACE @ THE HIVE
WEBSITE DESIGN
COLORS + PATTERNS
