PROJECT TITLE :
IBM Strategic Partners: Branding & Positioning
Portraits Of Obama: Media, Fidelity, and the 44th President
Using Obama as a prism, this essay examines the culture of American mass media, examining the fidelity of news content amongst the ever-growing, ever-fragmenting, modern media landscape. It investigates the audience’s active engagement in the construction of their relationship to reality, the flawed nature of newsmakers and their perceptions of the world, and offers an alternative narrative approach to the construction of the self.
PROJECT SUMMARY :
Global Capability and Activation, during and after the launch of the new IBM Strategic Partners organization. The organization generated $5.8 billion dollars of revenue for IBM in 2021.
My teams goal was to enable its community members (spread across eleven of IBM's most significant and strategic partnerships — Adobe, AWS, SAP, Oracle, Workday, etc.) to always be up to date on how to speak, behave and engage consistently beyond their immediate domains
For more information:
PROJECT TYPE :