PROJECT TITLE :
Green Depot:
Environmental Living
& Building:
Portraits Of Obama: Media, Fidelity, and the 44th President
Using Obama as a prism, this essay examines the culture of American mass media, examining the fidelity of news content amongst the ever-growing, ever-fragmenting, modern media landscape. It investigates the audience’s active engagement in the construction of their relationship to reality, the flawed nature of newsmakers and their perceptions of the world, and offers an alternative narrative approach to the construction of the self.
PROJECT SUMMARY :
After launching in 2007 Greendepot, a green building materials company rapidly became one of the nation’s leading retailers of eco-friendly products. This growth led to their expansion beyond building materials, to eco-friendly living and lifestyle, and ultimately to the opening of several retails spaces in the northeast, including their flagship store in NYC’s SOHO. The owners wanted to rethink the tone of “eco-friendly”. My role included: Brand strategy, identity development, Packaging, Advertising, Web Design, Exhibit Design, and Retail space design.
PROJECT TYPE :
Orientation: Visual Designer + Direction
Project type: Retail Branding + Strategy
How We See Green:
Collaborated on the business strategy, design and launching of the “How We See Green” labeling system in 2009. The system was created to easily communicate a product's eco-footprint.
In 2010 the “How we see Green” system contributed to Greendepot being awarded the Environmental Quality Award.
RETAIL STORE BRANDING, WAYFINDING, AND INFORMATION DESIGN
CONSUMER AND TRADE ADVERTISING
BRANDING + PACKAGING
