As the Art Director of Live-Action Series and Movies. 

I led teams of designers in the creative development and implementation of brand guidelines for 25 + Nickelodeon live-action series and movies

Drove the look and feel of live-action programming for all Nickelodeon consumer and business touch points

Directed and managed the photo shoots for live-action property launches. 

Branding and Communication
Design Studio

The design studio Dimitrious II was launched in 2006 with a focus on branding and commercial advertising.

The unicorn represents the drive and pursuit of wonder. 

Fidelity is a visual essay that analyzes, theorizes and illustrates the audience's engagement with mass media, and the fidelity of the their interpretation.

It is part of a series of ongoing explorations of visual design and cultural critique.

FOCUS
The communication of complex ideas in cultural and media theory through visual storytelling. The essays take the visual form of info-graphics, illustrations, and data visualizations.

GOAL
Use visual design to deconstruct, analyze, and communicate to a popular audience the complexity and instability of the current system of mass media communication through the lens of President Barack Obama.

This essay and art project investigates the formation of popular mythologies ascribed to President Obama through the rhetorical narratives promoted in broadcast news media.

INSPIRATION
Bias framing of political news, which in the past decade has become more transparent and ubiquitous.

FOCUS
The 2010 news cycle was selected for its high profile policy battles— Affordable Care Act, Dodd Frank— and the introduction of the TeaParty and there impact on the 2010 Midterm Election; all key in the media framing of the newly elected Obama Administration.

RESULT: Portraits of Obama
A systematic approach to visualizing and illuminating the problem of bias in news media and it’s role as a cultural frame and product.

EXHIBITIONS:

Jerry H. Labowitz Theatre

Lorimoto Art Gallery as part of the Undefined By Design art exhibition.
* Featured in Print Magazine

BRANDING SYSTEM
Weeksville Heritage Center is a shinning example of a cultural and community organization, its purpose is to create a bridge between it’s surrounding neighborhood in Central Brooklyn to the legacy of Weeksville, a historic African American community from the first quarter of the 20th century.

From 2007-2012 I worked with Weeksville as branding and marketing consultants, helping to increase awareness and traffic to their physical and online sites.

REBRAND:
Revised a dated brand identity, creating a fresh point of view with consistency across all segments of the organization, including educational programming and the launch of their summer series with the goal of increasing awareness of the organization and reach new audiences.

AN OASIS...
in Central Brooklyn, Weeksville was one of the first free African American communities. Lost for decades it is now a symbol of progress and community.

From 2007-2012 Weeksvilles summer event line up hosted some of the top diasporic artist, entertainers and musicians from across the globe.

Get Closer to Dance Is a proposed graphic language for the Joyce’s Spring 2011 performance season. 

As an instructor I try to constantly come up with new and innovative ways to mentor, push and encourage my students. In 2011 I decided to join in on one of their assignment, as an experiment in show and tell. 

The challenge: Develop a custom display-face based on dance/motion and use that display-face in a series of marketing materials for the Joyce— seasonal pamphlets, flyers, and posters. 

2006 - 2011
Creative Director for Dimitrious Inc., where I worked with several entertainment companies, including: HBO, A+E, Discovery, History Channel.

2002 - 2004
Designer and Art Director at USA Network. There I developed marketing campaigns for television programming and business and media relations.

In these roles I’ve designed, directed and developed advertising campaigns, driving narrative, property and network branding, photography, and production.

These marketing campaigns included— Out-of-Home and In-Home marketing (or Print and Billboard), packaging, exhibition and interior design, interactive and web, as well as management and distribution of style guides.

BRAND STRATEGY AND DEVELOPMENT

After launching in 2007 Greendepot, a green building materials company rapidly became one of the nation’s leading retailers of eco-friendly products. This growth led to their expansion beyond building materials, to eco-friendly living and lifestyle, and ultimately to the opening of several retails spaces in the north east, including their flagship store in NYC’s SOHO.

The owners wanted to rethink the tone of “eco-friendly.” I consulted on a revised brand strategy, identity development, packaging, advertising, web design, exhibit design, and retail space design.

Art Direction for magazine spread.

Ivy coatings is an eco-friendly paint for residential and commercial interiors.

Web design for Weill a public relations, marketing and communications agency